by Terri Trusty | Apr 6, 2026 | Uncategorized
Short-term activations are one of the fastest ways to unlock new revenue from existing assets. Unlike traditional leases, pop-up events require minimal commitment but can deliver immediate returns. From weekend markets to month-long attractions, these events allow...
by Terri Trusty | Apr 1, 2026 | Uncategorized
Shopping center owners are increasingly looking beyond traditional leasing strategies to unlock new revenue. One of the most overlooked opportunities sits right outside the front door: the parking lot. Underutilized parking areas can be transformed into...
by Terri Trusty | Feb 16, 2026 | Uncategorized
Traveling attractions like carnivals and circuses have been quietly generating revenue for mall owners for years. These operators need large, flat, accessible spaces with strong visibility and easy highway access—exactly what most shopping centers offer. From a...
by Terri Trusty | Feb 9, 2026 | Uncategorized
Shopping center owners across the country are sitting on a hidden asset: excess parking. As retail footprints shrink and shopping patterns evolve, many malls no longer need the acres of asphalt built decades ago. What was once considered a sunk cost is now an...
by Terri Trusty | Feb 2, 2026 | Uncategorized
Introduction National brands are increasingly turning to mall parking lots for product launches, mobile showrooms, and experiential marketing. These high-visibility, short-term activations provide exposure in key markets without the cost or commitment of long-term...
by Terri Trusty | Jan 26, 2026 | Uncategorized
Introduction Not every activation works year-round. The key to consistent lot revenue is understanding the seasonal rhythm of events and matching the right tenant type to the right time of year. That is how top-performing properties keep energy high—and income steady....
