by Terri Trusty | May 18, 2026 | Uncategorized
Parking lot activations are one of the simplest ways to generate incremental revenue—but they’re not without operational considerations. Understanding the basics of permits, insurance, and logistics ensures that events run smoothly while protecting your asset....
by Terri Trusty | May 11, 2026 | Uncategorized
Not all parking lots are created equal—at least not in the eyes of event operators. As demand for short-term activations grows, operators are becoming more selective about where they set up. The difference between a lot that sits idle and one that generates consistent...
by Terri Trusty | May 4, 2026 | Uncategorized
Pricing is one of the biggest challenges—and opportunities—in parking lot monetization. Too low, and you leave money on the table. Too high, and you risk losing deals. The key is understanding value. Start by evaluating: – Location visibility and traffic counts...
by Terri Trusty | Apr 27, 2026 | Uncategorized
Automotive events are one of the most overlooked opportunities in parking lot monetization. Dealership groups, RV companies, and specialty vehicle sellers frequently need large, visible spaces for temporary sales events. Mall parking lots provide exactly that. These...
by Terri Trusty | Apr 20, 2026 | Uncategorized
Experiential retail isn’t just a buzzword—it’s a shift in how consumers spend time and money. Mobile entertainment operators are capitalizing on this trend, and they need space to do it. Traveling carnivals, inflatable parks, and interactive attractions are seeing...
by Terri Trusty | Apr 13, 2026 | Uncategorized
Seasonality is one of the most powerful—and underutilized—drivers of parking lot revenue. Holiday markets, pumpkin patches, Christmas tree lots, and winter villages consistently draw strong attendance and are often willing to pay premium short-term rents for...
