by Terri Trusty | Jun 29, 2026 | Uncategorized
Retail has fundamentally changed. Consumers are no longer just shopping—they’re seeking experiences. This shift is reshaping how physical space is used, especially in shopping centers. Parking lots, once purely functional, are now emerging as experiential hubs. They...
by Terri Trusty | Jun 22, 2026 | Uncategorized
Revitalizing a struggling shopping center is rarely quick—or inexpensive. Traditional approaches like redevelopment or re-tenanting can take years. Parking lot activations, however, offer a faster path to visible change. By introducing events and temporary uses,...
by Terri Trusty | Jun 15, 2026 | Uncategorized
Farmers markets have become a staple in communities across the country—and for good reason. They combine local commerce, fresh food, and social experience into a highly attractive weekly event. For shopping center owners, they offer two powerful benefits: 1. Direct...
by Terri Trusty | Jun 8, 2026 | Uncategorized
A mid-sized regional mall faced a common challenge: too much parking, not enough traffic. Large sections of the lot sat empty most of the year, generating no revenue and contributing little to the property’s performance. Instead of viewing the space as excess,...
by Terri Trusty | Jun 1, 2026 | Uncategorized
Occasional events are good. A year-round activation strategy is significantly better. The most successful properties treat parking lot monetization like a leasing pipeline—actively planning and filling the calendar. Start with seasonality: Spring: Farmers markets,...
by Terri Trusty | May 25, 2026 | Uncategorized
Traditional retail leases weren’t designed for 3-day events or 30-day activations. That’s why many landlords are shifting toward license agreements for parking lot use. Licenses offer a simpler, more flexible approach. Unlike leases, licenses: Are easier to execute...
