by Terri Trusty | Jun 8, 2026 | Uncategorized
A mid-sized regional mall faced a common challenge: too much parking, not enough traffic. Large sections of the lot sat empty most of the year, generating no revenue and contributing little to the property’s performance. Instead of viewing the space as excess,...
by Terri Trusty | Jun 1, 2026 | Uncategorized
Occasional events are good. A year-round activation strategy is significantly better. The most successful properties treat parking lot monetization like a leasing pipeline—actively planning and filling the calendar. Start with seasonality: Spring: Farmers markets,...
by Terri Trusty | May 25, 2026 | Uncategorized
Traditional retail leases weren’t designed for 3-day events or 30-day activations. That’s why many landlords are shifting toward license agreements for parking lot use. Licenses offer a simpler, more flexible approach. Unlike leases, licenses: Are easier to execute...
by Terri Trusty | May 18, 2026 | Uncategorized
Parking lot activations are one of the simplest ways to generate incremental revenue—but they’re not without operational considerations. Understanding the basics of permits, insurance, and logistics ensures that events run smoothly while protecting your asset....
by Terri Trusty | May 11, 2026 | Uncategorized
Not all parking lots are created equal—at least not in the eyes of event operators. As demand for short-term activations grows, operators are becoming more selective about where they set up. The difference between a lot that sits idle and one that generates consistent...
by Terri Trusty | May 4, 2026 | Uncategorized
Pricing is one of the biggest challenges—and opportunities—in parking lot monetization. Too low, and you leave money on the table. Too high, and you risk losing deals. The key is understanding value. Start by evaluating: – Location visibility and traffic counts...
