Blog

Introduction Mall owners looking for an easy way to draw crowds and generate revenue should look no further than their own parking lot—and a lineup of food trucks. Food truck festivals are one of the most effective short-term activations available. They bring in...

Introduction A quiet, underused section of your mall’s parking lot could be doing much more. Farmers markets offer a simple, consistent, and community-focused way to monetize open space while bringing life and foot traffic to your center. These events are low-risk,...

Blog Post: Why More Institutional Owners Are Turning to Pop-Up Lot Rentals Short-term lot rentals used to be the domain of small landlords and independent operators. But that’s changing—fast. Today, more institutional owners and REITs are embracing pop-up lot rentals...

Blog Post: Top 10 Types of Short-Term Tenants Looking for Space Right Now If your mall has unused space—especially in parking lots or outdoor zones—there are operators out there right now looking for exactly what you’ve got. From traveling amusements to recurring...

Blog Post: The Easiest Way to Monetize Vacant Space? Partner with KevaWorks Every mall owner has it: vacant space. An underused corner of a parking lot. A quiet section of pavement that hasn’t seen traffic in months. Maybe it’s set aside “just in case” — but most of...

Blog Post: Weekend Goldmine – Making the Most of Friday–Sunday With Temporary Tenants If you’re a shopping center owner or manager, your weekends are your biggest opportunity—and often your most underutilized asset. While weekday foot traffic can be hit-or-miss,...

Blog Post: How Short-Term Rentals Improve Tenant Relations and Boost Customer Traffic In today’s retail environment, it’s not enough for malls to just keep the lights on—they need to stay active, engaging, and relevant. Short-term rentals in mall parking lots do more...

Blog Post: Licensing vs. Leasing – Structuring Deals for Temporary Lot Tenants When it comes to monetizing your mall’s parking lot with short-term tenants, how you structure the agreement matters. Whether you're renting to a carnival for two weeks or hosting a...

Every week, we hear the same thing from mall owners: "We’ve got the space, but we don’t know who would want it." The truth is, there are more potential tenants than you think—and many are actively looking for temporary space right now. Here’s a short list of...

If you’re thinking about turning your parking lot into a revenue generator, you need a game plan. Successful outdoor activations—whether they’re carnivals, markets, inflatable parks, or pop-up sales—come down to having the right structure in place. Here’s what every...

Sometimes the best proof is a real example. One suburban shopping center partnered with KevaWorks to test a 30-day activation calendar with a mix of temporary tenants. The results? Over $75,000 in new income—with almost no upfront cost. Here’s what they did: - Hosted...

Seasonal pop-ups have a built-in advantage—they generate urgency. Whether it’s pumpkins in October, Christmas trees in December, or RV and boat sales in spring and summer, these events are temporary, attention-grabbing, and profitable. Parking lots are the perfect...

Suburban communities crave fresh food, unique goods, and family-friendly outings. Farmers markets hit all three. And with many municipalities short on space or coordination, mall parking lots are becoming the go-to spot for weekend markets. For malls, the opportunity...

Move over, bounce houses—today’s inflatable attractions are bigger, safer, and more profitable. These traveling pop-up parks set up in a matter of hours, stay for a few weeks, and create buzz that rivals traditional anchor stores. What makes inflatable parks such good...

There’s something timeless about the thrill of a carnival or the spectacle of a circus. These attractions draw crowds, stir up nostalgia, and—most importantly—generate foot traffic. For shopping centers, they also represent a major revenue opportunity. Carnivals and...

Mall owners and property managers are sitting on a massively underutilized asset: their parking lots. With brick-and-mortar retail in a state of reinvention, many shopping centers are looking for creative ways to boost revenue. One of the easiest wins? Leasing outdoor...

  Why Local Businesses Should Sponsor Parking Lot Events In today’s competitive market, local businesses are always looking for meaningful ways to boost visibility and connect with their communities. One of the smartest — and often most overlooked — strategies is...

From Day to Night: How Our Events Transform After Dark What begins as a sunny afternoon filled with laughter, music, and family fun shifts dramatically as the sky darkens. At KevaWorks, we design our parking lot events to evolve throughout the day — building...