Blog
How Short-Term Rentals Improve Tenant Relations and Boost Customer Traffic
Blog Post: How Short-Term Rentals Improve Tenant Relations and Boost Customer Traffic In today’s retail environment, it’s not enough for malls to just keep the lights on—they need to stay active, engaging, and relevant. Short-term rentals in mall parking lots do more...
Licensing vs. Leasing – Structuring Deals for Temporary Lot Tenants
Blog Post: Licensing vs. Leasing – Structuring Deals for Temporary Lot Tenants When it comes to monetizing your mall’s parking lot with short-term tenants, how you structure the agreement matters. Whether you're renting to a carnival for two weeks or hosting a...
Don’t Let That Empty Lot Sit Idle—Here’s Who Will Pay to Use It
Every week, we hear the same thing from mall owners: "We’ve got the space, but we don’t know who would want it." The truth is, there are more potential tenants than you think—and many are actively looking for temporary space right now. Here’s a short list of...
The Playbook: What Malls Need to Host Successful Outdoor Events
If you’re thinking about turning your parking lot into a revenue generator, you need a game plan. Successful outdoor activations—whether they’re carnivals, markets, inflatable parks, or pop-up sales—come down to having the right structure in place. Here’s what every...
How One Mall Made $75,000 in 30 Days with Short-Term Parking Lot Rentals
Sometimes the best proof is a real example. One suburban shopping center partnered with KevaWorks to test a 30-day activation calendar with a mix of temporary tenants. The results? Over $75,000 in new income—with almost no upfront cost. Here’s what they did: - Hosted...
From RV Sales to Pumpkin Patches: Seasonal Pop-Ups That Boost Your Bottom Line
Seasonal pop-ups have a built-in advantage—they generate urgency. Whether it’s pumpkins in October, Christmas trees in December, or RV and boat sales in spring and summer, these events are temporary, attention-grabbing, and profitable. Parking lots are the perfect...
Farmers Markets in the Suburbs: A Win-Win for Malls and Local Vendors
Suburban communities crave fresh food, unique goods, and family-friendly outings. Farmers markets hit all three. And with many municipalities short on space or coordination, mall parking lots are becoming the go-to spot for weekend markets. For malls, the opportunity...
Inflatable Parks & Pop-Up Playgrounds: The Newest Tenant in Mall Parking Lots
Move over, bounce houses—today’s inflatable attractions are bigger, safer, and more profitable. These traveling pop-up parks set up in a matter of hours, stay for a few weeks, and create buzz that rivals traditional anchor stores. What makes inflatable parks such good...
The Business of Fun: Why Carnivals and Circuses Belong in Your Parking Lot
There’s something timeless about the thrill of a carnival or the spectacle of a circus. These attractions draw crowds, stir up nostalgia, and—most importantly—generate foot traffic. For shopping centers, they also represent a major revenue opportunity. Carnivals and...
Turning Asphalt into Income: How Mall Parking Lots Can Drive New Revenue
Mall owners and property managers are sitting on a massively underutilized asset: their parking lots. With brick-and-mortar retail in a state of reinvention, many shopping centers are looking for creative ways to boost revenue. One of the easiest wins? Leasing outdoor...
Why Local Businesses Should Sponsor Parking Lot Events
Why Local Businesses Should Sponsor Parking Lot Events In today’s competitive market, local businesses are always looking for meaningful ways to boost visibility and connect with their communities. One of the smartest — and often most overlooked — strategies is...
From Day to Night: How Our Events Transform After Dark
From Day to Night: How Our Events Transform After Dark What begins as a sunny afternoon filled with laughter, music, and family fun shifts dramatically as the sky darkens. At KevaWorks, we design our parking lot events to evolve throughout the day — building...
Meet the Team Behind the Scenes: The People Who Power Our Events
Meet the Team Behind the Scenes: The People Who Power Our Events Every Ferris wheel spin, every funnel cake served, and every joyful squeal from a child seeing a stilt walker for the first time is made possible by an incredible team working tirelessly behind...
Big Tops and Bright Lights: Hosting a Circus in Your Lot
Big Tops and Bright Lights: Hosting a Circus in Your Lot When it comes to unforgettable parking lot events, few can compete with the pure magic and excitement of the circus. From dazzling aerial acts to gravity-defying acrobats and live music that sets the tone,...
How Local Vendors and Artists Thrive at Our Parking Lot Events
How Local Vendors and Artists Thrive at Our Parking Lot Events At KevaWorks, we believe that great events don’t just entertain — they elevate entire communities. One of the most exciting ways we do that is by creating opportunities for local vendors, artists,...
Safety First: How We Keep Our Parking Lot Events Family-Friendly
Safety First: How We Keep Our Parking Lot Events Family-Friendly At KevaWorks, we believe that great events aren’t just about fun—they’re about trust. Whether it’s the smell of funnel cake in the air or the thrill of a towering Ferris wheel, our parking lot pop-up...
The 10 Best Things to Eat at the Carnival (And Why Your Taste Buds Will Thank You)
The 10 Best Things to Eat at the Carnival (And Why Your Taste Buds Will Thank You) There’s nothing quite like the magic of a pop-up carnival in a parking lot. The smell of sweet and savory treats wafting through the air, the lights of a Ferris wheel spinning under the...
Monetize Your Retail Center’s Parking Lot: Unlock Ancillary Income Through Strategic Short-Term Leasing
Monetize Your Retail Center's Parking Lot: Unlock Ancillary Income Through Strategic Short-Term Leasing In today’s competitive retail landscape, landlords are increasingly seeking innovative ways to boost net operating income (NOI) and add value to their assets. One...