Blog

Introduction National brands are increasingly turning to mall parking lots for product launches, mobile showrooms, and experiential marketing. These high-visibility, short-term activations provide exposure in key markets without the cost or commitment of long-term...

Introduction Not every activation works year-round. The key to consistent lot revenue is understanding the seasonal rhythm of events and matching the right tenant type to the right time of year. That is how top-performing properties keep energy high—and income steady....

Introduction Short-term activations do not just generate quick revenue—they can also open the door to long-term leasing. Many national, regional, and local businesses use pop-ups to test locations before committing. Smart mall owners recognize this and use pop-up...

Introduction From cultural celebrations to regional showcases, local festivals need space—and mall parking lots are an ideal fit. For property owners, hosting these events means more than just collecting rent. It is a way to generate traffic, build goodwill, and...

Introduction Looking for a way to create consistent energy and revenue on the weekends? Themed weekends are a smart, proven way to bring in temporary tenants and give your parking lot purpose. From seasonal tie-ins to local culture, the possibilities are wide open....

Introduction Weekend events are great for parking lot revenue, but what about Monday through Thursday? Many mall owners overlook these midweek days—but they represent a prime opportunity for simple, recurring income from quiet, low-impact tenants. The Problem: Empty...

Introduction Individually, farmers markets and food trucks are solid revenue generators for mall parking lots. But when you bring them together? You create a vibrant, high-traffic destination that offers food, shopping, and social energy—all in one spot. Why This...

Introduction Not every activation needs to draw huge crowds. Some of the most reliable income streams for mall parking lots come from practical services—like windshield repair and auto detailing—that quietly work on-site while customer’s shop. The Case for...

Introduction When retailers need to move inventory fast—think mattresses, furniture, apparel, or electronics—they often turn to tent sales. These short-term events are perfect for mall parking lots, and they generate quick income for property owners while helping...

Introduction Not every short-term tenant is loud, flashy, or seasonal. Some are small-footprint service providers—like locksmiths, windshield repair operators, and mobile key duplicators—that quietly generate revenue while providing real value to customers right in...

Introduction Mall owners looking for an easy way to draw crowds and generate revenue should look no further than their own parking lot—and a lineup of food trucks. Food truck festivals are one of the most effective short-term activations available. They bring in...

Introduction A quiet, underused section of your mall’s parking lot could be doing much more. Farmers markets offer a simple, consistent, and community-focused way to monetize open space while bringing life and foot traffic to your center. These events are low-risk,...

Blog Post: Why More Institutional Owners Are Turning to Pop-Up Lot Rentals Short-term lot rentals used to be the domain of small landlords and independent operators. But that’s changing—fast. Today, more institutional owners and REITs are embracing pop-up lot rentals...

Blog Post: Top 10 Types of Short-Term Tenants Looking for Space Right Now If your mall has unused space—especially in parking lots or outdoor zones—there are operators out there right now looking for exactly what you’ve got. From traveling amusements to recurring...

Blog Post: The Easiest Way to Monetize Vacant Space? Partner with KevaWorks Every mall owner has it: vacant space. An underused corner of a parking lot. A quiet section of pavement that hasn’t seen traffic in months. Maybe it’s set aside “just in case” — but most of...

Blog Post: Weekend Goldmine – Making the Most of Friday–Sunday With Temporary Tenants If you’re a shopping center owner or manager, your weekends are your biggest opportunity—and often your most underutilized asset. While weekday foot traffic can be hit-or-miss,...

Blog Post: How Short-Term Rentals Improve Tenant Relations and Boost Customer Traffic In today’s retail environment, it’s not enough for malls to just keep the lights on—they need to stay active, engaging, and relevant. Short-term rentals in mall parking lots do more...

Blog Post: Licensing vs. Leasing – Structuring Deals for Temporary Lot Tenants When it comes to monetizing your mall’s parking lot with short-term tenants, how you structure the agreement matters. Whether you're renting to a carnival for two weeks or hosting a...