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Commercial real estate owners are increasingly looking beyond traditional lease income to improve property performance. Underutilized parking areas represent an overlooked opportunity to generate ancillary revenue while creating new reasons for customers to visit a...

Commercial real estate owners are increasingly looking beyond traditional lease income to improve property performance. Underutilized parking areas represent an overlooked opportunity to generate ancillary revenue while creating new reasons for customers to visit a...

Retail real estate owners are increasingly looking to ancillary revenue as a way to strengthen net operating income without waiting for new long-term leases. One of the most overlooked opportunities is excess parking. Temporary users—including carnivals, circuses,...

Retail real estate owners are increasingly looking to ancillary revenue as a way to strengthen net operating income without waiting for new long-term leases. One of the most overlooked opportunities is excess parking. Temporary users—including carnivals, circuses,...

Retail real estate owners are increasingly looking to ancillary revenue as a way to strengthen net operating income without waiting for new long-term leases. One of the most overlooked opportunities is excess parking. Temporary users—including carnivals, circuses,...

The most successful property owners today are thinking differently about space. Instead of viewing parking lots as static infrastructure, they’re treating them as flexible, multi-use platforms. This shift unlocks new possibilities: Short-term leasing to event...

Retail has fundamentally changed. Consumers are no longer just shopping—they’re seeking experiences. This shift is reshaping how physical space is used, especially in shopping centers. Parking lots, once purely functional, are now emerging as experiential hubs. They...

Revitalizing a struggling shopping center is rarely quick—or inexpensive. Traditional approaches like redevelopment or re-tenanting can take years. Parking lot activations, however, offer a faster path to visible change. By introducing events and temporary uses,...

Farmers markets have become a staple in communities across the country—and for good reason. They combine local commerce, fresh food, and social experience into a highly attractive weekly event. For shopping center owners, they offer two powerful benefits: 1. Direct...

A mid-sized regional mall faced a common challenge: too much parking, not enough traffic. Large sections of the lot sat empty most of the year, generating no revenue and contributing little to the property’s performance. Instead of viewing the space as excess,...

Occasional events are good. A year-round activation strategy is significantly better. The most successful properties treat parking lot monetization like a leasing pipeline—actively planning and filling the calendar. Start with seasonality: Spring: Farmers markets,...

Traditional retail leases weren’t designed for 3-day events or 30-day activations. That’s why many landlords are shifting toward license agreements for parking lot use. Licenses offer a simpler, more flexible approach. Unlike leases, licenses: Are easier to execute...

Parking lot activations are one of the simplest ways to generate incremental revenue—but they’re not without operational considerations. Understanding the basics of permits, insurance, and logistics ensures that events run smoothly while protecting your asset....

Not all parking lots are created equal—at least not in the eyes of event operators. As demand for short-term activations grows, operators are becoming more selective about where they set up. The difference between a lot that sits idle and one that generates consistent...

Pricing is one of the biggest challenges—and opportunities—in parking lot monetization. Too low, and you leave money on the table. Too high, and you risk losing deals. The key is understanding value. Start by evaluating: - Location visibility and traffic counts -...

Automotive events are one of the most overlooked opportunities in parking lot monetization. Dealership groups, RV companies, and specialty vehicle sellers frequently need large, visible spaces for temporary sales events. Mall parking lots provide exactly that. These...

Experiential retail isn’t just a buzzword—it’s a shift in how consumers spend time and money. Mobile entertainment operators are capitalizing on this trend, and they need space to do it. Traveling carnivals, inflatable parks, and interactive attractions are seeing...

Seasonality is one of the most powerful—and underutilized—drivers of parking lot revenue. Holiday markets, pumpkin patches, Christmas tree lots, and winter villages consistently draw strong attendance and are often willing to pay premium short-term rents for...